Our marketing department uses well-targeted, cost-efficient marketing strategies to grow recognition of the overall brand and each individual property. In this digital age, we have dedicated much of our focus to internet marketing programs and the brand website, which ultimately gains the most revenue per reservation. With ventures like Pay-Per-Click advertising, email marketing, social media, PR, Search Engine Optimization, localized marketing and more, we work side-by-side with our partners to drive foot and web traffic to our hotels.